Imagine if just a tiny collar can prevent concussions.

All athletes know that anytime they are playing a sport that there is a chance that they could get a concussion.  Sports like hockey there is a very high risk of getting a concussion because of all the contact that you are taking to you head.  In hockey, there are many different ways that people can get a concussion, whether its hitting your head of the ice, colliding with someone at high speed, or if you go into the boards hard and hit your head which is how a lot of concussions happen in hockey.  There are approximately 52,000 people a year die from TBI (traumatic brain injury).  These are not just sports related brain injuries these are all different things that produce brain injury.  Neuro shield is a small collar that is worn around your neck,  that has the ability to apply a small amount of pressure to your neck which then stabilizes your brain.  Take a look at these two diagrams of one person's brain that doesn't wear neuro shield and then another diagram of someone that wears neuro shield. 

         On the left is someone that does not wear the collar and they have all that red which is brain damage.  On the right is someone that wears neuro shield and the green is showing how healthy their blood vessels are.  Bauer most likely saw that all these players were getting lots of concussions so they developed this innovation to prevent concussions.    “The device applies light pressure to the neck which in turn mildly increases blood volume to the venous structures around the brain.” This is a short passage from neuro shields website which says that the collar gives a small amount of force to pretty much make the brain stiffer, making it harder to get a concussion. “From ideation to creation, the NeuroShield has involved more than seven years of research and development” This just shows how much time and effort was put into making this collar and it really helps people not in just sports but all over the world. This also has a positive global effect because if people wear this collar whenever they do anything active they will have less of a risk for serious injury. ”No significant change to structure” This is what neuro shield said when they were talking about this on their website, what they mean is when you wear the collar your brain does not change structure. ” Repeated hits to the head, even smaller impacts, can stretch, compress, or tear these delicate nerve fibers.” This quote is saying that it doesn't matter how hard the hit is it is the amount of times they get hit is when they start having issues with their brain. An argument is that people could say that this is what helmets are for but helmets only protect your skull not the inside like this neuro shield. Overall, this is a very helpful innovation and will be very beneficial towards players.